Striking the balance between leveraging social channels to connect with customers while also keeping up with the pace of social without losing your unique voice as a brand has only become more challenging — and more important than ever. With the sheer amount of noise on social, users have become so much more agile at assessing content and quickly deciphering between what’s interesting and what they can scroll past. Rachyl Fojtik knows how to stop the scroll, especially if it involved beer. When she’s wasn’t homebrewing or drinking craft beer around her backyard firepit in Gig Harbor, she was steering the socials for 7 Seas Brewing, Silver City Brewery, and marketing agency Foster’s Creative. Today, she owns Social Karma Collective specializing in social media management, brand voice, content marketing, product design, consulting, and executing influencer programs to create sharable UGC. In Grit & Grain Episode 60, Rachyl discusses social media trends, Instagram vs. beer, algorithm pivoting, and the beers she drinks around her fire.
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